CRM Marketing Manager

Job description

Company Overview


Our aim is to help consumers beat their sportsbook and have more fun betting. We do this through our BetQL platform (website and app) by analyzing 350,000 bets per year across seven sports to identify mispriced lines. Our team is relentlessly focused on providing sports bettors with the best-in-class sports betting analytics platform.


In November 2020, QL Gaming Group was acquired by Entercom, the second largest radio company in the United States. BetQL brings unrivaled data, analytics and insight-driven content to Entercom’s best-in-class sports broadcast stations, influential podcasts and RADIO.COM, the fastest growing digital audio platform in America. BetQL's platform is now amplified across Entercom’s sports audio portfolio reaching nearly 30 million sports fans monthly.


Role Definition


CRM Marketing Manager will be in charge of ensuring we're delivering the right message to the right customers at the right time. To do this, you'll use email, text messages, push notifications and more. You'll create and implement marketing automation designed to improve customer acquisition, engagement, and retention.

Requirements

  • 3-6 years of Email marketing experience at a consumer company
  • Experience using enterprise CRM and Email Service Providers
  • Understand core drivers of repeat customer behaviors, churn, ideal customer segmentation, and the best path for personalization
  • Strong knowledge of sports and sports betting preferred
  • Flexible, adaptable, able to work in an entrepreneurial environment
  • Highly motivated self-starter
  • Ability to communicate findings across the organization in written and verbal formats
  • Strong attention to detail